Mohamed Shaban

Posts

99 مصطلح للتسويق الالكتروني و تعريفهم.

March 09, 2021

— Digital Marketing الترويج لمنتج أو خدمة بإستخدام الوسائل الإلكترونية المتاحة، كمنصات التواصل الجتماعي، محركات البحث، البريد الإلكتروني، الخ. — Marketing Funnel القمع التسويقي، و هي آلية تساعد في توضيح سير عملية التسويق، بداية من التعارف (Awareness) ثم التقييم (Evaluation) ثم أخذ القرار او الشراء (Conversion). — Brand Awareness التعارف، و هي أول مرحلة في القمع التسويقي. العميل مايعرفش عنك أي حاجة في تلك المرحلة و الحملات الاعلانية تستهدف جمهور “جديد” بهدف تعريف نفسك به و نقله لمرحلة التفاعل. — Evaluation مرحلة التقييم، و هي ثاني مرحلة في القمع التسويقي و يقيّم فيها العميل (المحتمل) منجتاتك أو خدماتك و الحملات الإعلانية في تلك المرحلة تستهدف نقل العميل لمرحلة أخذ القرار أو الشراء. — Conversion مرحلة أخذ القرار أو الشراء، و هي المرحلة الثالثة في القمع التسويقي و تستهدف فيها العملاء الجاهزين لأخذ القرار بشراء المنتج أو الخدمة. — Engagement التفاعل، و هي مرحلة مستمرة طوال رحلة العميل من التعارف لأخذ القرار و يتم فيها التفاعل مع العملاء المحتملين أو الحاليين في الأغلب عن طريق محتوى تعليم

Marketing from traditional to digital

March 01, 2021

Marketing is one of the most important factors for the success of commercial and economic activities, and with the growing role of technology and the widespread use of the Internet in the various activities of our daily life; It was natural for various commercial, industrial and investment institutions to rely on it and exploit its ability to easily and quickly reach unlimited numbers of people to promote their activities and products, and from here appeared the so-called “e-marketing” or internet marketing. Electronic or modern marketing means the process of promoting or selling and buying through the approved means on the Internet, and there are many electronic marketing channels, the most prominent of which is the promotion through various social media sites (Facebook - Twitter - Instagram), search engines, electronic stores, e-mail, smartphones, websites and various applications.

Future marketing is digital

March 01, 2021

E-marketing is considered one of the most important means of marketing in our time, which achieves the highest rates of reaching the goals of the marketing plan. Some call different names on e-marketing, such as digital marketing, and all of them are terms that refer to all the methods and practices related to Internet marketing by various means. And one of the most important and strongest types of e-marketing is marketing through social media channels, which are social media sites, the most famous of which are Facebook, Twitter, and Instagram. One of the most important features that make electronic marketing one of the most successful marketing methods is direct and continuous interaction with customers, which gives decision-makers effective data on consumer patterns, their purchasing trends, and then achieving the required continuous development in products and services.

My journey with Udacity

November 19, 2020

Every day, I was browsing my LinkedIn account. Once there was a while browsing my account as usual, I read a post by a colleague about a scholarship from the Egyptian Ministry of Communications on the Udacity platform, and I was eager to get to know this scholarship, and I kept reading the post and did an electronic search for that scholarship and entered the site and read the introductory note about the scholarship And I learned that there are three levels of study, which are the Challenge Track, the Advanced Track, and the Professional Track, and I was very impressed. Until that time, I wasn't a digital marketing specialist. For this reason, I decided to apply for the scholarship and filled out the application form immediately as I started with the challenge track and completed the two-month study period, then requested a date for the exam and successfully passed this exam, then I was able to obtain a certificate of completion of the Challenge track, then progressed on the Advanc

بسم الله الرحمن الرحيم